To marketers,product is what you sell, whether it’s a physical product or a
service, idea, or even another person (like in politics) or yourself (like when
you search for a new job). When you think about ways of changing your prod-
uct offering to boost sales, you can look at anything from new or upgraded
products to different packaging to added extras like services or warranties.
And you can also think about ways to improve the quality of your product.
After all, people want the best quality they can get, so any improvements in
quality usually translate into gains in sales as well.
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