Advertising is costly. In this part, I show you how to get your message across
and generate leads and sales in creative ways that cost less than traditional
advertising. Sometimes something as simple as a really well-designed busi-
ness card is the secret to winning business and boosting sales. Newsletters,
publicity, catalogs, logos and letterhead, and other marketing elements may
also boost your sales. Check out this part if you want to save money on
expensive advertising or just to make sure that you’re doing these essentials
as well as you can.
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